Last Update: November 18, 2015
The privacy and security of the personal information that Heartland collects from you is a priority for Heartland. Generally you can visit this Site without providing personal information, unless otherwise mentioned in this Site itself. However there may be circumstances when you may be asked or choose to provide personal information that could reasonably be used to contact you or to identify you personally including, but not limited to, your name, home address, e-mail address, gender, and date of birth. Some areas of this Site may ask you to submit personal information in order for you to benefit from the specified features (such as newsletter subscriptions or tips/pointers) or to participate in a particular activity (such as sweepstakes or other promotions). You will be informed what personal information is required and what information is optional when asked to submit personal information to us. By submitting personal information to Heartland at this Site, you hereby consent to Heartland’s collection, use and disclosure of such personal information.
We may combine the personal information you submit directly through this Site with other personal information we have collected from you, whether on- or offline. We may also combine it with information we receive about you from other sources, such as other companies, divisions, parents, subsidiaries, and affiliated companies of Heartland, publicly available information sources (including information from your publicly available social media profiles), and other third parties.
You should be aware that when personal information is voluntarily disclosed (e.g., your name, e-mail address, etc.) in any public areas on this Site (such as a message board or blog), that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Policy does not apply to such information. Any submissions to public areas on this Site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any public submissions.Passive Information Collection and Use
As you navigate around this Site, certain information can be passively collected (that is, gathered without you actively providing the information), using various technologies. We and our third party service providers passively collect and use information in a variety of ways, including:
Integrated Accounts and Social Media Information
Through your browser: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, and Internet browser type and version. We may collect similar information, such as your device type and identifier, if you access this Site through a mobile Device.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our Site may not work properly because we may not be able to recognize and associate you with your Heartland account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Flash cookies: Our use of Adobe Flash technology (including Flash Local Stored Objects ("Flash LSOs")) allows us to, among other things, serve you with more tailored information, facilitate your ongoing access to and use of this Site, and collect and store information about your use of this Site. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Adobe Flash Website Storage Settings Panel available on the Internet. You can also control Flash LSOs by going to the Adobe Flash Global Storage Settings Panel available on the Internet and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with this Site or our online content.
Pixel tags, web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Site pages and HTML-formatted e-mail messages to, among other things, track the actions of Site users and e-mail recipients, measure the success of our marketing campaigns, and compile statistics about Site usage and response rates.
IP Address: Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP Address is identified and logged automatically in our server log files whenever a user visits this Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering this Site.
Device Information: We may collect information about your Device, such as a unique device identifier.
Do Not Track Requests: At this time Heartland does not respond to Do Not Track signal requests.
We may implement applications or "widgets" from a third party providers (e.g., Facebook, Twitter, etc.) that allow interaction, integration or content sharing with third-party services. These widgets or applications may be visible on a page you visit on our Site or may require log-in through the third-party provider’s service. If you log into a third party service through our services, you agree to give us permission to access and use your information (e.g., name, profile picture, gender, networks, user ID, and any other information) that you have made accessible on such third-party service. The third-party providing the widget or integration may offer controls for you to manage your interactions. Any interaction with a third-party widget or application typically allows the third party to collect some information about you (whether through cookies, registration information or otherwise). These third parties may even track you when you do not interact with the widget. If you have engaged any of these third-party service providers, their respective privacy policies will govern what their on-line behavior, tracking and collection of information. You should review these third-party policies to understand these practices.How We Use and Disclose Information
We use and disclose personal information you provide to us as described to you at the point of collection, such as when you (1) register your e-mail address with us for marketing purposes, (2) opt-in to receive newsletters, (3) participate in, or enter, promotions, contests or sweepstakes sponsored by us, (4) sign up for special offers from select third parties, (5) send e-mail messages or feedback, submit forms or transmit other information by e-mail, (6) post a rating, testimonial, blog comment, or review, (7) e-mail any Site content to a friend, (8) complete a survey, and (9) register for a user account and online profile. If you elect to engage in such activities, we may ask that you provide us personal information, such as your first and last name, date of birth, age, mailing address (including zip code), e-mail address, and telephone numbers.
We also use and transfer personal information from or about you:
We also use and disclose information we collect passively as described above, under "Passive Information Collection and Use," and for any other purpose, except where we are required to do otherwise under applicable law (for example, if we are required to treat such information as personal information). In addition, we may use and disclose information that is not in personally identifiable form (such as anonymized, masked or de-identified information) for any purpose. If we combine information that is not in personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as personal information as long as it is combined.
Personal information will be collected, stored, processed and transmitted in accordance with Heartland’s established policies and applicable federal, state, local and foreign laws, rules and regulations.
The principles of Heartland with respect to the processing of personal information are as follows: (1) personal information will be processed fairly and lawfully, (2) personal information will be collected for specified, explicit, and legitimate purposes and not further processed for incompatible purposes, (3) personal information collected by Heartland will be adequate, relevant, and not excessive in relation to the purposes for which it is collected, (4) personal information collected by Heartland will be accurate and, where necessary, kept up to date to the best of our ability, and (5) personal information collected by Heartland will be retained as identifiable data for no longer than necessary to serve the purposes for which the personal information was collected.
If Heartland engages in the processing of personal information for purposes other than those specified in this Policy, Heartland will provide notice of these changes, the purposes for which the personal information will be used, and the recipients of personal information.
This Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any application) that is available through this Site or to which this Site contains a link. The availability of, or inclusion of a link to, any such site or property on this Site does not imply endorsement of it by us or by our affiliates.
We give you choices regarding our use and disclosure of your personal information for marketing purposes. You may opt out from:
We will seek to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out as described above, we may not be able to remove your personal information from the databases of our affiliates and co-marketing parties with which we have already shared your information (i.e., as of the date that we implement your opt-out request). Please also note that if you opt out of receiving marketing-related messages from us, we may still send you important transactional and administrative messages, from which you cannot opt out.How You Can Access, Change, or Delete Your Personal Information
If applicable and you would like to review, correct, update, or delete the personal information that you have provided via this Site, please contact us as specified below in the CONTACTING US section. We will try to comply with your request as soon as reasonably practicable. You may also visit this Site to update your online profile.
It is your responsibility to provide Heartland with accurate personal information. Except as otherwise set forth in this Policy, Heartland shall only use personal information in ways that are compatible with the purposes for which it was collected or subsequently authorized by you. To the extent necessary for these purposes, Heartland shall take reasonable steps to ensure that personal information is accurate, complete, current and relevant to its intended use.
We retain your personal information for the period necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation.
We use reasonable organizational, technical, and administrative measures to protect personal information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the CONTACTING US section below.
Ultimately, you are solely responsible for maintaining the secrecy of your password and/or account information. To ensure effectiveness of your password, we recommend that you do not disclose your user identification or password to anyone. Please be careful and responsible whenever you are online.
The Site is not directed to individuals under the age of 13 and we request that these individuals not provide personal information through this Site.
This Policy is meant to guide Heartland with respect to personal information collected from or about you at this Site. While this Policy applies to personal information generally, the local laws, rules and regulations of jurisdictions that are applicable to Heartland (“Local Laws”) may require standards which are stricter than this Policy and, in such event, Heartland will comply with applicable Local Laws. Specific privacy policies may be adopted to address the specific privacy requirements of particular jurisdictions.
Your personal information may be stored and processed in any country where we have facilities or service providers, and by using our Site or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including to the United States, which may provide for different data protection rules, and a lower standard of required protection, than in your country.
Unless we specifically request or invite it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through this Site or otherwise to us. In those cases where we may request or invite you to provide sensitive information, we will do so with your express consent.
We may change this Policy. Please take a look at the LAST UPDATE legend at the top of this page to see when this Policy was last revised. Any changes to this Policy will become effective when we post the revised Policy on this Site. Your use of this Site following these changes means that you accept the revised Policy.
Heartland will use a self-assessment approach to verify compliance with this Policy and periodically verify that the Policy is accurate, comprehensive for the information intended to be covered, prominently displayed, implemented and accessible.
If you believe that your personal information has been processed or disclosed in violation of this Policy, Heartland encourages you to raise any concerns using the contact information provided in this Policy. Heartland will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information.
If you have any questions about this Policy, please contact us via one of these methods: